Pay Per Click and Adwords

Posts Tagged ‘internet positioning’

Pay Per Click is a form of web advertising where firms buy a prominent space on the search engines to be able to reach more customers. The search engines give these firms prominence on top pages of search results. As people browse, if someone clicks on the firm’s links, the search engines get a commission and in this way they make money. This form of positioning strategy has been catching up quick. The growth rate of this industry is now above 41% with major search engines like Google earning 58% of their net revenue from this business annually. With this break up of statistics, it shows that there is a lot of money at stake and big opportunities to boost your customer or clientele pool. But with the opportunity, you should make the most of it. Here is how.

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